Pentax Ricoh, New color white × blue Digital single-lens "K-01"

K-01, Digital SLR with interchangeable lenses

that adopted the design by renowned industrial designer, 

Marc Newson was launched in 2012. 

Included thin short focus lens "smc PENTAX-DA 40mmF2.8 XS" is designed by him, too. 

Basic specifications of the camera body are the same as the normal model, 

equipped with a CMOS image sensor of about 

1,628 million pixels effective pixels in the image sensor element. 

It is equipped with image processing engine "PRIME M"

to enhance the performance of video shooting. 

ISO sensitivity can be set sensitivity in a wide range of up to 100-12800.

It also supports the sensitization of up to ISO25600 in the custom setting.